Labels as prestigious as Ruinart will know that pretty packaging is half the fanfare and allure of the champagne experience.

像 Ruinart 一樣享有盛譽的品牌非常了解，漂亮的包裝是香檳體驗的傳播和魅力的一半。

In taking a major step towards responsible luxury, however, the champagne house wants to change this perception with its brand new packaging, and it just might set a new precedent for other labels. After all, climate change is a very real issue for champagne makers, especially since it greatly affects the grapes used for making your flute of bubbly.

然而，在向負(fù)責(zé)任的奢侈品邁出重要一步的過程中，香檳酒莊希望通過其全新的包裝改變這種看法，它可能會為其他品牌樹立一個新的榜樣。畢竟，氣候變化對于香檳制造商來說是一個非?，F(xiàn)實的問題，尤其是因為它極大地影響了用于制作香檳酒的葡萄。

Don’t expect dreary, lacklustre packaging like a flimsy recycled cardboard boxes though. Aptly titled ‘Second Skin’, the new Ruinart packaging was two years worth of R&D in the making, and required the expertise of English paper manufacturer James Cropper and Italian packaging specialists Pursterla 1880.

不過，沉悶、乏味的包裝，例如一個脆弱的回收紙板箱不是真正的解決方案。新的 Ruinart 包裝被恰當(dāng)?shù)孛麨?ldquo;Second Skin”，在制作過程中花費了兩年的研發(fā)時間，集合英國紙張制造商 James Cropper 和1880年就開始做包裝的意大利包裝專家 Pursterla 的專業(yè)知識。

The result is an elegant interpretation of what a champagne bottle can and should look like in 2021 — one that’s without unnecessary frills like large boxes and plastic packaging.

成果是：香檳酒瓶在 2021 年可以和應(yīng)該是什么樣子的優(yōu)雅詮釋——沒有大盒子和塑料包裝等不必要的裝飾。

For this, Colourform — made from natural cellulose fibres (aka the main ingredient of paper) was used as the basis here. Initially launched in 2017 by Cropper as an alternative to plastic packaging, Colourform has since been adopted by beauty brands looking for more sustainable alternatives to house their products.

為此，這里使用了由天然植物纖維（紙張的主要成分）制成的 Colourform 作為基礎(chǔ)。最初由 Cropper 于 2017 年推出，作為塑料包裝的替代品，此后已被美容品牌采用，尋找更可持續(xù)的替代品來容納其產(chǎn)品。

The road to finding an eco-friendly solution for a very luxurious bottle of champagne, however wasn’t one without its challenges. Here’s everything you need to know about his industry game-changer, and how your next bottle of champagne might just be inspired by this ingenious, earth-friendly solution.

然而，為一瓶非常豪華的香檳尋找環(huán)保解決方案的道路并非沒有挑戰(zhàn)。這是您需要了解的關(guān)于他的行業(yè)游戲規(guī)則改變者的一切，以及您的下一瓶香檳可能會如何受到這種巧妙、環(huán)保的解決方案的啟發(fā)。

Seriously sustainable

完全的可持續(xù)

To ensure that the production process is environmentally-friendly from start to finish, Second Skin is only made from cellulose fibres that are sourced from FSC- or PEFC-certified forests. 91 percent of the water used during manufacturing is drawn from the River Kent — just next to Cropper’s factory — and are treated to be clean enough to be released back into the river after use.

為確保生產(chǎn)過程自始至終都是環(huán)保的，Second Skin 僅由來自 FSC 或 PEFC 認(rèn)證森林的纖維素纖維制成。制造過程中使用的 91% 的水來自肯特河 - 就在克羅珀的工廠旁邊 - 并經(jīng)過處理以達(dá)到足夠清潔，以便在使用后釋放回河流。

Because the gift boxes have been done away with, carbon footprint has been cut by as much as 60 percent, not to mention the fact that the bottles are now nine times lighter, which equates to even more carbon savings during transportation. Once you’re done with your bottle, the stylish wrap can be easily recycled or composted.

由于取消了禮品盒，碳足跡減少了多達(dá) 60%，更不用說現(xiàn)在瓶子包裝的重量減輕了 9 倍，這相當(dāng)于在運輸過程中節(jié)省了更多的碳。用完瓶子后，時尚的包裝可以輕松回收或堆肥。

Special paper had to be used

不得不使用特種紙

The first challenge Ruinart faced is that paper — especially white ones — tend to be permeable to light. Those who know their bubbly would know that light and champagne aren’t the best of friends, and over time can taint the flavour of your precious bottle. To counter that, the material used for Second Skin had to be made opaque with the use of a brand new technique that incorporated a natural metallic oxide.

Ruinart 面臨的第一個挑戰(zhàn)是紙張——尤其是白色的——往往是透光的。那些了解他們的氣泡酒的人會知道，香檳不能接受透光的包裝，隨著時間的推移，會改變珍貴香檳的味道。為了解決這個問題，必須使用包含天然金屬氧化物的全新技術(shù)使用于second skin的材料變得不透明。

Water-resistant

防水

The second obstacle Ruinart had to overcome was an even more practical one — its water resistance. Second Skin had to withstand every stage of the logistics process without disintegrating, from packaging and refrigeration to the inevitable condensation along the way. Seven prototypes were created before a formula and design were reached that would allow it to maintain its integrity for hours even when kept chilled in a bucket of ice.

Ruinart 必須克服的第二個障礙是更實際的障礙——防水。從包裝和冷藏到沿途不可避免的冷凝，Second Skin 必須經(jīng)受住物流過程的每個階段而不會分解。在達(dá)成公式和設(shè)計之前創(chuàng)建了七個原型，即使在冰桶中冷藏也能保持其完整性數(shù)小時。

Keeps Ruinart’s famous curves

保留 Ruinart 著名的流線

Ruinart’s bottles are recognisable from a mile away, which is why Second Skin retained it as much of its curves as possible. Even the way it delicately wraps around the neck of the bottle recalls the fine-dining tradition where maîtres d’hôtels would wrap a white napkin around the bottle. The textured surface not only feels luxurious and pleasing to the touch, but also reflects the texture of the Crayères — medieval chalk quarries in Reims that Ruinart has aged its vintages in since the late 18th century.

Ruinart 的瓶子在一英里外都能辨認(rèn)出來，這就是為什么second skin盡可能地保留了它的曲線。甚至它精致地纏繞在瓶頸上的方式也讓人想起高級餐廳的傳統(tǒng)，在這種傳統(tǒng)中，酒店管家會用白色餐巾紙圍繞著瓶子。帶紋理的表面不僅觸感奢華且令人愉悅，而且還反映了 Crayères 的質(zhì)地——蘭斯的中世紀(jì)白堊采石場，Ruinart 自 18 世紀(jì)后期以來一直在那里陳釀。

Patent-free

可以共享

In a most gracious of moves, Ruinart has not sought to patent their design because it believes that something this beneficial should be shared as widely as possible for the sake of the earth. And they’re right — the more the drinks industry adopts this practice, the less waste and carbon footprint they’ll create, which will hopefully make a difference to the environment and preserve the integrity of the grape harvest over time.

出于最親切的舉動，Ruinart 并未尋求為他們的設(shè)計申請專利，因為它認(rèn)為為了地球，應(yīng)該盡可能廣泛地分享這種有益的東西。他們是對的——飲料行業(yè)采用這種做法的次數(shù)越多，它們產(chǎn)生的浪費和碳足跡就越少，這有望改變環(huán)境并隨著時間的推移保持葡萄收獲的完整性。

本文來源：包裝部落2018

上海國際植物纖維模塑產(chǎn)業(yè)展

2021.12.22-24

上海新國際博覽中心

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