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data-width="80%"> <section class=""> <section> <section> <section class=""> <section> <section> <p><span>正值德邦快遞2018年財(cái)報(bào)發(fā)布之際，作為唯一一家定位大件快遞且快運(yùn)業(yè)務(wù)收入超過百億的企業(yè)，業(yè)績情況十分引人關(guān)注。大件快遞&快運(yùn)領(lǐng)域一向是行業(yè)和資本關(guān)注的新藍(lán)?？梢源_認(rèn)，<strong>還有很多大件快遞或快運(yùn)企業(yè)正奔跑在上市的路上，未來的德邦快遞不會(huì)"孤單"。</strong></span></p> <p> </p> <p><span><strong>本期將對(duì)主要的十大全網(wǎng)型大件快遞或快運(yùn)企業(yè)數(shù)據(jù)進(jìn)行排名并解讀。</strong>選取對(duì)象包括德邦快遞、安能快運(yùn)、百世快運(yùn)、順豐快運(yùn)（含順心捷達(dá)）、壹米滴答、優(yōu)速快遞、中通快運(yùn)、韻達(dá)快運(yùn)、天地華宇和跨越速運(yùn)。此文僅做拋磚引玉，歡迎大家探討交流！</span></p> </section> </section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> </section> </section> </section> <section class=""> <section> <section> <section> <section></section> <section></section> </section> <section> <p><span><strong>前言</strong></span></p> </section> <section> <section></section> <section></section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> <p><span>除了剛公布財(cái)報(bào)的德邦快遞外，全網(wǎng)型大件快遞或快運(yùn)公司筆者選擇了<strong>9家</strong>，分別為：<strong>順豐快運(yùn)（含順心捷達(dá)）、安能快運(yùn)、百世快運(yùn)、壹米滴答、中通快運(yùn)、韻達(dá)快運(yùn)、天地華宇、優(yōu)速快遞、跨越速運(yùn)。</strong></span></p> <p> </p> <p><span>筆者認(rèn)為<strong>這十家企業(yè)具有較大規(guī)模，雄厚的資實(shí)力。其中順豐快運(yùn)、中通快運(yùn)和韻達(dá)快運(yùn)更是有從集團(tuán)剝離獨(dú)立上市的準(zhǔn)備。而安能、跨越、優(yōu)速和壹米也在融資的路上。</strong>因此這十家全網(wǎng)快運(yùn)公司基本可以反映整個(gè)全網(wǎng)型大件快遞&快運(yùn)市場(chǎng)的發(fā)展現(xiàn)狀。<br /></span></p> <p> </p> <p><span><strong>全網(wǎng)十家大件快遞&快運(yùn)企業(yè)，依靠上市公司或有融資，資金雄厚：</strong><br /></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/3FwTrTj2GZkZMccniFv53xs6iUnoD2JrPSSLcYUn.jpeg" alt="" width="542" height="276" /></p> <p style="text-align: center;"><span>備注：資料來自網(wǎng)絡(luò)，物流一圖整理</span><span></span></p> <p> </p> <p><span>下面筆者將首先對(duì)<strong>這十家企業(yè)的2018年收入數(shù)據(jù)進(jìn)行排名，其次分析各家目前競(jìng)爭(zhēng)力并加以討論。</strong><br /></span></p> <p> </p> </section> </section> </section> <section class=""> <section> <section> <section> <section></section> <section></section> </section> <section> <p><span><strong>一、2018年業(yè)績排名</strong></span></p> </section> <section> <section></section> <section></section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> <p><span>結(jié)合德邦快遞財(cái)報(bào)數(shù)據(jù)以及物流一圖調(diào)研顯示，<strong>公司實(shí)際收入排名前三的分別為德邦快遞、順豐快運(yùn)和安能快運(yùn)，德邦快遞的零擔(dān)業(yè)務(wù)以112億收入穩(wěn)居第一，比第二名順豐快運(yùn)高出24個(gè)億，安能以68億排名第三。相比2017年實(shí)際收入排名發(fā)生變化，順豐快運(yùn)超過安能快運(yùn)搶到第二把交椅、中通快運(yùn)和韻達(dá)快運(yùn)也已進(jìn)入TOP10。<br /></strong></span></p> <p> </p> <p><span><strong>公司實(shí)際營收、增速及排名：</strong></span></p> <p><span><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/41NcCEm8DmzXJsBUC5lIMS6LHHB3pHgR1CeCEuTj.jpeg" alt="" width="522" height="293" /></strong></span></p> <p> </p> <p style="text-align: center;"><span>備注：德邦快遞數(shù)據(jù)僅為其快運(yùn)業(yè)務(wù)收入，數(shù)據(jù)來源財(cái)報(bào)；順豐快運(yùn)數(shù)據(jù)含順心捷達(dá)收入；順豐&跨越收入含空運(yùn)業(yè)務(wù)；除德邦外數(shù)據(jù)為物流一圖調(diào)研和推算所得，僅供參考。</span><span></span></p> <p><br /><span>考慮到直營體系和加盟制的收入口徑不一樣（即直營為全網(wǎng)收入，加盟制為加盟結(jié)算收入。這種情況類似順豐快遞與通達(dá)快遞）。<strong>因此，為了使收入更具可比性，我們將加盟企業(yè)收入還原成全網(wǎng)收入。</strong></span></p> <p> </p> <p><span>另外，<strong>考慮到順豐、跨越空運(yùn)業(yè)務(wù)收入較高，順豐快運(yùn)2018年空運(yùn)業(yè)務(wù)收入約10億，而跨越航空業(yè)務(wù)收入占比高達(dá)80%。</strong>我們對(duì)順豐和跨越空運(yùn)收入進(jìn)行剔除后，以統(tǒng)一成陸運(yùn)業(yè)務(wù)排名。在還原成全網(wǎng)收入，并剔除順豐快運(yùn)和跨越速運(yùn)空運(yùn)業(yè)務(wù)后的可比收入排名如下：</span></p> <p> </p> <p><span><strong>公司可比收入排名：</strong></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/ThtqgorzTQ8Y8Q1gHaPRxKu3f6eIUuLEXVmisIwy.jpeg" alt="" width="508" height="291" /></p> <p style="text-align: center;"><span>備注：</span><span>德邦快遞數(shù)據(jù)僅為其快運(yùn)業(yè)務(wù)收入，數(shù)據(jù)來源財(cái)報(bào)；</span><span>順豐快運(yùn)數(shù)據(jù)含順心捷達(dá)收入；</span><span>順豐&跨越收入剔除空運(yùn)業(yè)務(wù)；</span><span>非公開數(shù)據(jù)均為物流一圖調(diào)研或推算，僅供參考。</span><span></span></p> <p> </p> <p><span>我們發(fā)現(xiàn)，折算成全網(wǎng)收入后，<strong>收入前三變?yōu)榘材芸爝\(yùn)、德邦快遞和百世快運(yùn)，直營體系的德邦快遞、順豐快運(yùn)和跨越速運(yùn)收入從第一、第二和第四，變成了第二、第四和第十。</strong>其中跨越陸運(yùn)收入占比較低，因此影響較大。</span></p> <p> </p> <p><span>那么通過海通證券研究所測(cè)算，17年和18年公路運(yùn)輸市場(chǎng)規(guī)模分別為3.60萬億和3.85萬億。按行業(yè)估算，快遞、零擔(dān)和整車占公路運(yùn)輸市場(chǎng)規(guī)模的占比約為9%、24%和67%，<strong>因此可估算2017年和2018年零擔(dān)市場(chǎng)規(guī)模分別為0.88萬億和0.94萬億。這樣我們就可以算出這十一家企業(yè)這兩年的收入市場(chǎng)占如下：<br /></strong></span></p> <p> </p> <p><span><strong>2018年市占率及變化情況：</strong><br /></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/4hKcj2LcStUnN7iYYGcvnZhuYMivdbvg0qLwx4Mt.jpeg" alt="" width="478" height="285" /></p> <p style="text-align: center;"><span>備注：</span><span>德邦快遞數(shù)據(jù)僅為其快運(yùn)業(yè)務(wù)收入，數(shù)據(jù)來源財(cái)報(bào)；</span><span>順豐快運(yùn)數(shù)據(jù)含順心捷達(dá)收入；</span><span>順豐&跨越收入剔除空運(yùn)業(yè)務(wù)；</span><span>其他非公開數(shù)據(jù)為物流一圖調(diào)研或推算，僅供參考。</span><span></span></p> <p> </p> <p><span>上面數(shù)據(jù)可以看出，<strong>安能快運(yùn)市占率排名第一，為1.27%，相比2017年上升0.14%。德邦快遞的快運(yùn)業(yè)務(wù)排名第二，快運(yùn)業(yè)務(wù)市占率下滑0.29%，與其產(chǎn)品結(jié)構(gòu)優(yōu)化升級(jí)及整車業(yè)務(wù)戰(zhàn)略調(diào)整有關(guān)。市占率增長幅度最大的為順豐快運(yùn)，市占率上升0.31%，可見18年順豐快運(yùn)業(yè)務(wù)發(fā)展迅速。其次為韻達(dá)快運(yùn)，市占率上升0.22%，主要因剛起網(wǎng)，貨量由網(wǎng)點(diǎn)擴(kuò)張帶動(dòng)效應(yīng)明顯。安能快運(yùn)、百世快運(yùn)、跨越速運(yùn)、中通快運(yùn)市占率均上升，幅度在0.13%到0.17%之間不等。而天地華宇和壹米滴答市占率有所下降。</strong></span></p> <p> </p> <p><span>從CR10來看，<strong>2018年CR10市占率為5.99%，相比2017年上升0.66%。市場(chǎng)集中度進(jìn)一步提升（主要向全網(wǎng)型企業(yè)集中）。</strong>但從美國零擔(dān)市場(chǎng)2016年的零擔(dān)市場(chǎng)CR8集中度71.1%來看，<strong>我國零擔(dān)CR10市場(chǎng)集中度僅為5.99%，集中度相比美國零擔(dān)市場(chǎng)還有10倍以上的空間。</strong></span></p> <p> </p> <p><span>可見，我國零擔(dān)市場(chǎng)仍處于小散亂的市場(chǎng)格局，<strong>但集中度在逐漸提升，隨著資本介入，以及更多物流企業(yè)上市，未來該市場(chǎng)集中度將持續(xù)提升。</strong></span></p> <p> </p> <p><span><strong>我國與美國零擔(dān)集中度對(duì)比：</strong></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/0G5YjyvOueezkb4gVSFHjHYxQorxwg5Ktm2p2hLW.jpeg" alt="" width="464" height="267" /></p> <p style="text-align: center;"><span>備注：</span><span>美國快運(yùn)CR8來自網(wǎng)絡(luò)；</span><span>我國CR10數(shù)據(jù)來自物流一圖測(cè)算</span><span></span></p> <p> </p> <p><span><strong>當(dāng)然上述數(shù)據(jù)僅從全網(wǎng)收入還原、剔除空運(yùn)的角度呈現(xiàn)各家企業(yè)收入及市占率排名。如果要嚴(yán)格對(duì)比，仍有其他因素需考慮，如快運(yùn)業(yè)務(wù)公斤段覆蓋不一樣。</strong>德邦快遞的快運(yùn)業(yè)務(wù)定義為30kg以上、順豐快運(yùn)和順心捷達(dá)為20kg以上；安能快運(yùn)、百世快運(yùn)和壹米滴答為5kg以上；韻達(dá)快運(yùn)和中通快運(yùn)為10kg以上；跨越速運(yùn)和天地華宇定義為3kg以上。很明顯公斤段跨度越大，收入覆蓋就越大。</span></p> <p> </p> <p><span><strong>各家對(duì)快運(yùn)業(yè)務(wù)公斤段定義：</strong></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/PDYxxooZkE8t1slmBoky4R5JGcShR3ZCpDuOsme5.jpeg" alt="" width="459" height="240" /></p> <p> </p> <p><span><strong>例如，如果加上德邦快遞的快遞業(yè)務(wù)收入，收入將翻倍達(dá)到226億，按這個(gè)口徑2018年德邦市占率可達(dá)2.40%，相比2017年提升了0.14%。因此，上述排名僅從各企業(yè)對(duì)自身快運(yùn)業(yè)務(wù)的定義出發(fā)。</strong></span></p> <p> </p> <p><span><strong>德邦快遞（快遞+快運(yùn)業(yè)務(wù)）收入及市占率變化：</strong></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/AU2VQRv93HVFd6TwSBeRVRWC2jcj71Uj3sAyiegD.jpeg" alt="" width="452" height="260" /></p> <p style="text-align: center;"><span>備注：</span><span>德邦快遞的快遞業(yè)務(wù)、快運(yùn)業(yè)務(wù)收入數(shù)據(jù)來源財(cái)報(bào)</span></p> <p> </p> <p><span>綜上所述，<strong>僅快運(yùn)業(yè)務(wù)排名來講，收入及市占率排名為安能快運(yùn)＞德邦快遞＞百世快運(yùn)＞順豐快運(yùn)＞壹米滴答＞優(yōu)速快遞＞中通快運(yùn)＞韻達(dá)快運(yùn)＞天地華宇＞跨越速運(yùn)。</strong></span></p> <p> </p> <p><span>從收入數(shù)據(jù)我們可以得到各家收入排名和市占率情況，但<strong>企業(yè)發(fā)展?jié)摿Σ荒芎唵斡檬杖霐?shù)據(jù)來簡單判定，還需要對(duì)產(chǎn)品布局、價(jià)格水平、網(wǎng)絡(luò)規(guī)模三方面綜合判斷。</strong>下面將從這三個(gè)主要緯度對(duì)各家企業(yè)加一分析，判斷各家競(jìng)爭(zhēng)力。<br /></span></p> <p> </p> </section> </section> </section> <section class=""> <section> <section> <section> <section></section> <section></section> </section> <section> <p><span><strong>二、綜合實(shí)力排名</strong></span></p> </section> <section> <section></section> <section></section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> <p><span><strong>1.產(chǎn)品布局</strong><br /></span></p> <p> </p> <p><span>我們將這十家企業(yè)的產(chǎn)品鋪開來看，各家在高低公斤段均有產(chǎn)品布局。個(gè)別企業(yè)有時(shí)效產(chǎn)品布局和新業(yè)務(wù)的業(yè)務(wù)。<strong>即各家產(chǎn)品布局有共同點(diǎn)也有區(qū)別，下面為各家產(chǎn)品布局對(duì)比圖。</strong>（考慮到快遞業(yè)務(wù)和快運(yùn)業(yè)務(wù)可以形成一定的互補(bǔ)，為客戶提供大小齊發(fā)服務(wù)。因此快運(yùn)企業(yè)有快遞業(yè)務(wù)，可提高客戶體驗(yàn)，作為下面產(chǎn)品布局對(duì)比的考慮因素。）<br /></span></p> <p> </p> <p><span><strong>各家產(chǎn)品布局對(duì)比圖：</strong><br /></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/SOyIGyaKvk3whMP4XuES2UED0z3fy7uIpiAGOSYr.jpeg" alt="" width="484" height="261" /></p> <p style="text-align: center;"><span>備注：資料來自官網(wǎng)，物流一圖整理</span><span></span></p> <p> </p> <p><span><strong>從上述產(chǎn)品布局對(duì)比后有以下發(fā)現(xiàn)：</strong></span></p> <p> </p> </section> </section> </section> <section class=""> <section> <section> <section class=""> <section> <section> <p><span><strong>①小件業(yè)務(wù)（3kg以下小件快遞）：</strong>目前只有安能快運(yùn)（已取消）、天地華宇（如風(fēng)達(dá)取消）、順心捷達(dá)、壹米滴答沒有快遞業(yè)務(wù)?？爝\(yùn)企業(yè)做小件快遞難度較大，如安能和天地華宇的退出。</span></p> <p> </p> <p><span><strong>②時(shí)效產(chǎn)品：</strong>目前百世快運(yùn)、順豐快運(yùn)、順心捷達(dá)、壹米滴答和中通快運(yùn)沒有時(shí)效件業(yè)務(wù)。筆者認(rèn)為，未來各家將陸續(xù)布局。</span></p> <p> </p> <p><span><strong>③整車業(yè)務(wù)：</strong>目前優(yōu)速快遞、中通快運(yùn)、韻達(dá)快運(yùn)沒有整車業(yè)務(wù)。其中優(yōu)速定位3-30kg小件，而中通和韻達(dá)快運(yùn)業(yè)務(wù)起網(wǎng)較晚，暫未推出整車業(yè)務(wù)。值得注意的是跨越速運(yùn)是近日剛推出整車業(yè)務(wù)。筆者認(rèn)為，未來各家對(duì)整車業(yè)務(wù)會(huì)陸續(xù)補(bǔ)齊。</span></p> <p> </p> <p><span><strong>④空運(yùn)業(yè)務(wù)：</strong>目前僅德邦快遞、順豐快運(yùn)、跨越速運(yùn)、順心捷達(dá)有重貨空運(yùn)?？者\(yùn)業(yè)務(wù)多為直營體系才有（順心前身新邦此前以空運(yùn)起家，且為直營&加盟混合）。</span></p> <p><br /><span><strong>⑤生鮮業(yè)務(wù)：</strong>目前只有順豐快運(yùn)、跨越速運(yùn)涉足重貨生鮮冷運(yùn)業(yè)務(wù)。一般有冷運(yùn)業(yè)務(wù)的都有空運(yùn)業(yè)務(wù)。但德邦快遞和順心捷達(dá)雖然有空運(yùn)，但沒有做生鮮冷運(yùn)。</span></p> <p> </p> <p><span><strong>⑥全公斤段：</strong>安能快運(yùn)、天地華宇、順心捷達(dá)、壹米滴答沒有小件業(yè)務(wù)，優(yōu)速300kg以上無產(chǎn)品。因此這5家沒有做到大小件齊發(fā)的全公斤段業(yè)務(wù)布局。</span></p> <p> </p> <p><span><strong>⑦國際業(yè)務(wù)：</strong>只有德邦快遞和順豐快運(yùn)有重貨國際業(yè)務(wù)。</span></p> <p><br /><span><strong>⑧倉配業(yè)務(wù)：</strong>只有德邦快遞和順豐快運(yùn)有重貨倉配業(yè)務(wù)。</span></p> </section> </section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> <p><span>如果我們將產(chǎn)品布局分<strong>為小件業(yè)務(wù)、時(shí)效產(chǎn)品、整車業(yè)務(wù)、空運(yùn)業(yè)務(wù)、生鮮業(yè)務(wù)、公斤段完善、國際業(yè)務(wù)、倉儲(chǔ)業(yè)務(wù)8個(gè)緯度來看。目前各家布局情況對(duì)比如下：</strong></span></p> <p> </p> <p><span><strong>各家產(chǎn)品布局情況對(duì)比：</strong><br /></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/rK0DT208zzxVP8QMT1zJkIL3jdPaNZeiuF024db3.jpeg" alt="" width="639" height="275" /></p> <p style="text-align: center;"><span><strong><img class="img_loading" src="http://mercury-signs.com/Uploads/rich/altHHgBnRkyAKMxYHuUow1LwPQX2P6xR1HOjlaO9.png" crossorigin="anonymous" data-ratio="0.4307400379506641" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/kYTMw94H5NTDYHib23q3fspoatGgCJPNFn9TdgcJnuJhhhZUJrHpjcriaDcpib0mUZGHu8If0SEGFY0CWRCGpzoew/640?wx_fmt=jpeg" data-type="jpeg" data-w="1054" /></strong></span><span>備注：資料來自官網(wǎng)，物流一圖整理</span><span></span></p> <p> </p> <p><span>從上圖可以看出，目前直營體系的德邦快遞、順豐快運(yùn)、跨越速運(yùn)位居前三甲。德邦快遞和順豐快運(yùn)覆蓋7個(gè)產(chǎn)品維度；跨越速運(yùn)覆蓋6個(gè)業(yè)務(wù)；其他加盟制企業(yè)對(duì)比1-3個(gè)業(yè)務(wù)。<strong>最終排名為德邦快遞＞順豐快運(yùn)＞跨越速運(yùn)＞安能快運(yùn)＞百世快運(yùn)＞韻達(dá)快運(yùn)＞天地華宇＞中通快運(yùn)＞優(yōu)速快遞＞壹米滴答?？梢娭睜I企業(yè)在產(chǎn)品布局維度完善方面是優(yōu)于加盟企業(yè)的，這在快遞市場(chǎng)也同樣適用。</strong><br /></span></p> <p> </p> <p><span><strong>筆者認(rèn)為，直營體系將更快補(bǔ)全產(chǎn)品體系。</strong>因此德邦快遞也將逐步試水并推出生鮮冷鏈業(yè)務(wù)，順豐快運(yùn)業(yè)務(wù)推出時(shí)效產(chǎn)品，跨越速運(yùn)將進(jìn)一步補(bǔ)齊國際和倉儲(chǔ)。其他加盟制企業(yè)，從業(yè)務(wù)難度上來看，將優(yōu)先補(bǔ)齊整車業(yè)務(wù)和時(shí)效產(chǎn)品。</span></p> <p> </p> <p><span><strong>2.價(jià)格水平</strong><br /></span></p> <p> </p> <p><span><strong>和快遞市場(chǎng)競(jìng)爭(zhēng)一致，目前物流企業(yè)價(jià)格競(jìng)爭(zhēng)也非常激烈。因此，對(duì)于了解各家價(jià)格水平，從而判斷各家競(jìng)爭(zhēng)力也較為關(guān)鍵。</strong>因此筆者調(diào)研了上述十家企業(yè)的平均客戶結(jié)算價(jià)格（這里將順豐快運(yùn)和順心分開看）做了總體的對(duì)比，目前各家客戶結(jié)算價(jià)格水平如下。</span></p> <p> </p> <p><span><strong>各家企業(yè)的客戶結(jié)算價(jià)格水平：</strong><br /></span></p> <p> </p> <p><span>備注：因跨越空運(yùn)業(yè)務(wù)單價(jià)較高，這里僅為純陸運(yùn)單價(jià)。數(shù)據(jù)為物流一圖團(tuán)隊(duì)調(diào)研估算，僅供參考</span><span></span></p> <p> </p> <p><span><strong>從上圖可以看出，這十家企業(yè)價(jià)格有一定的分層（順豐快運(yùn)通過順心布局中低端）。</strong>價(jià)格較高的為直營體系的德邦快遞、順豐快運(yùn)和跨越速運(yùn)，價(jià)格都在2.5元以上，定位對(duì)時(shí)效和安全要求較高的高端客戶。而加盟制安能快運(yùn)、百世快運(yùn)、韻達(dá)快運(yùn)、順心捷達(dá)價(jià)格在1.5～2.0元\kg左右，客戶更多為中低端客戶。中通快運(yùn)、天地華宇在1-1.2元\kg左右，中低端大客戶占比較高，其中中通快運(yùn)目前實(shí)行了價(jià)格策略。而壹米滴答則在0.5-1元\kg，與其客源和貨源結(jié)構(gòu)有很大關(guān)系。</span></p> <p> </p> <p><span>當(dāng)然平均單價(jià)只能做一個(gè)單價(jià)水平的參考，各家單價(jià)差異與票均重量、長短途占比也有較大關(guān)系，如壹米短途貨占比較高，票均重量較高，因此每公斤單價(jià)較低。<strong>但上述價(jià)格水平分層基本可以判斷出各家價(jià)格水平的大致區(qū)間和高低。</strong><br /></span></p> <p> </p> <p><span><strong>因此，筆者綜合直營和加盟定位區(qū)別，各企業(yè)在自己層級(jí)按價(jià)格競(jìng)爭(zhēng)力進(jìn)行排名為：順豐快運(yùn)＞德邦快遞＞跨越速運(yùn)；壹米滴答＞中通快運(yùn)＞天地華宇＞百世快運(yùn)＞韻達(dá)快運(yùn)＞順心捷達(dá)＞安能快運(yùn)＞優(yōu)速快遞。</strong></span></p> <p> </p> <p><span>筆者認(rèn)為公司在價(jià)格上應(yīng)有清晰的定位，<strong>一般有三種方式：高端和中低端均布局、只布局高端、只布局中低端。</strong>第一種方式如順豐快運(yùn)收購順心捷達(dá)，做到全層級(jí)客群覆蓋，滿足不同客戶的不同需求。而高端則需要對(duì)服務(wù)品質(zhì)進(jìn)行升級(jí)，形成高壁壘，如德邦卡航時(shí)效快破損低，專注高端客戶，該產(chǎn)品有一定的壁壘。而布局中低端的企業(yè)則更關(guān)注成本和規(guī)模效應(yīng)。</span></p> <p> </p> <p><span><strong>3.網(wǎng)絡(luò)規(guī)模</strong><br /></span></p> <p> </p> <p><span>對(duì)于快運(yùn)企業(yè)來說，網(wǎng)點(diǎn)數(shù)是服務(wù)能力的重要指標(biāo)，主要可以反映以下兩個(gè)方面：</span></p> <p><br /><span><strong>①網(wǎng)絡(luò)覆蓋能力：</strong>網(wǎng)點(diǎn)多少在一定程度上可以反映一家快運(yùn)企業(yè)網(wǎng)絡(luò)覆蓋能力，當(dāng)然嚴(yán)格來講網(wǎng)點(diǎn)數(shù)多不一定覆蓋就高，具體還需看網(wǎng)點(diǎn)分布是否合理（如加盟制網(wǎng)點(diǎn)趨利性，多集中于產(chǎn)糧區(qū)，因此網(wǎng)點(diǎn)高，覆蓋較低）。</span></p> <p><br /><span><strong>②網(wǎng)點(diǎn)密度：</strong>網(wǎng)點(diǎn)數(shù)量也能反映網(wǎng)點(diǎn)密度，從而影響收派半徑，即網(wǎng)點(diǎn)密度越大，收派半徑越小，收派件時(shí)效越快。</span></p> <p> </p> <p><span>因此，筆者也對(duì)各家網(wǎng)點(diǎn)數(shù)量進(jìn)行了盤點(diǎn)排名，數(shù)據(jù)如下（順豐快運(yùn)、百世快運(yùn)、中通快運(yùn)、韻達(dá)快運(yùn)網(wǎng)點(diǎn)數(shù)不包括快遞網(wǎng)點(diǎn)）。<br /></span></p> <p> </p> <p><span><strong>各家網(wǎng)點(diǎn)數(shù)量情況：</strong></span></p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="http://mercury-signs.com/Uploads/rich/tBrk6TXjdyScUs6fK9PVlFl0Vn9hrDMk4tae2NV7.jpeg" alt="" width="592" height="341" /><img class="img_loading" src="http://mercury-signs.com/Uploads/rich/altHHgBnRkyAKMxYHuUow1LwPQX2P6xR1HOjlaO9.png" crossorigin="anonymous" data-ratio="0.6027542372881356" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/kYTMw94H5NTDYHib23q3fspoatGgCJPNFQ0VQmWWuZFr97ibMt9mPvR3Y7mrLXx17tCZFwq0hyX2HBCibgYW8Vriaw/640?wx_fmt=jpeg" data-type="jpeg" data-w="944" /></p> <p style="text-align: center;"><span>備注：德邦快遞為全網(wǎng)網(wǎng)點(diǎn)數(shù)；順豐快運(yùn)網(wǎng)點(diǎn)數(shù)不包括快遞網(wǎng)點(diǎn)，但含順心捷達(dá)網(wǎng)點(diǎn)；德邦和順豐數(shù)據(jù)來源財(cái)報(bào)；其他數(shù)據(jù)均為快運(yùn)網(wǎng)點(diǎn)數(shù)，為物流一圖調(diào)研和推算所得，僅供參考。</span></p> <p> </p> <p><span><strong>從網(wǎng)點(diǎn)數(shù)排名來看，德邦快遞、安能快運(yùn)、壹米滴答位于前三甲，其中德邦快遞與安能快運(yùn)網(wǎng)點(diǎn)數(shù)突破2萬，壹米滴答突破1萬家，第四的百世網(wǎng)點(diǎn)也已近萬家。對(duì)于加盟制企業(yè)來說，網(wǎng)點(diǎn)數(shù)量增長較快，且鋪設(shè)成本較低。</strong>因此中通快運(yùn)和韻達(dá)快運(yùn)雖然起網(wǎng)時(shí)間不長，網(wǎng)點(diǎn)數(shù)也已分別達(dá)到5824家和4620家。順心在一年內(nèi)網(wǎng)點(diǎn)數(shù)翻了3倍，達(dá)到了2991家，<strong>這也是為何順豐收購順心發(fā)展加盟制的原因。</strong></span></p> <p> </p> <p><span>從覆蓋來看，德邦區(qū)縣覆蓋率超過95%，是優(yōu)于其他幾家加盟制，安能、百世，后期加盟的中通和韻達(dá)區(qū)縣覆蓋率均在85%左右，且排名順序與網(wǎng)點(diǎn)數(shù)基本一致。</span></p> <p> </p> <p><span><strong>從網(wǎng)點(diǎn)密度來講，基本與網(wǎng)點(diǎn)數(shù)成正比，影響前后端接送貨效率。</strong>以安能快運(yùn)為例，單個(gè)網(wǎng)點(diǎn)覆蓋5km半徑范圍內(nèi)接送貨需求，網(wǎng)點(diǎn)密度越大，覆蓋半徑越小，前后端接送貨時(shí)效較快。</span></p> <p><br /><span><strong>綜上，網(wǎng)點(diǎn)規(guī)模排名為：德邦快遞＞安能快運(yùn)＞壹米滴答＞百世快運(yùn)＞優(yōu)速快遞＞中通快運(yùn)＞韻達(dá)快運(yùn)＞順豐快運(yùn)＞跨越速運(yùn)＞天地華宇。</strong>這里需要說明的是，這里所說的順豐快運(yùn)、百世快運(yùn)、中通快運(yùn)和韻達(dá)快運(yùn)網(wǎng)點(diǎn)數(shù)不含快遞網(wǎng)點(diǎn)，但其快遞網(wǎng)點(diǎn)對(duì)快運(yùn)網(wǎng)絡(luò)覆蓋、收派有一定影響，可能對(duì)排名有所影響，此處僅排名快運(yùn)網(wǎng)點(diǎn)。</span></p> </section> </section> </section> <section class=""> <section> <section> <section> <section></section> <section></section> </section> <section> <p><span><strong>總結(jié)</strong></span></p> </section> <section> <section></section> <section></section> </section> </section> </section> </section> <section class=""> <section> <section> <p> </p> <p><span><strong>①收入及市占率排名：</strong>安能快運(yùn)＞德邦快遞＞百世快運(yùn)＞順豐快運(yùn)＞壹米滴答＞優(yōu)速快遞＞中通快運(yùn)＞韻達(dá)快運(yùn)＞天地華宇＞跨越速運(yùn)。<strong>收入及市占率能表現(xiàn)企業(yè)規(guī)模，產(chǎn)生規(guī)模效應(yīng)。</strong></span></p> <p> </p> <p><span><strong>②產(chǎn)品布局排名：</strong>德邦快遞＞順豐快運(yùn)＞跨越速運(yùn)＞安能快運(yùn)＞百世快運(yùn)＞韻達(dá)快運(yùn)＞天地華宇＞中通快運(yùn)＞優(yōu)速快遞＞壹米滴答。<strong>產(chǎn)品布局越完善，越能體現(xiàn)企業(yè)未來發(fā)展?jié)摿涂癸L(fēng)險(xiǎn)能力，這一點(diǎn)直營體系優(yōu)勢(shì)明顯。</strong><br /></span></p> <p> </p> <p><span><strong>③價(jià)格水平排名：</strong>順豐快運(yùn)＞德邦快遞＞跨越速運(yùn)；壹米滴答＞中通快運(yùn)＞天地華宇＞百世快運(yùn)＞韻達(dá)快運(yùn)＞順心捷達(dá)＞安能快運(yùn)＞優(yōu)速快遞。和快遞市場(chǎng)一樣，</span><strong><span>價(jià)格競(jìng)爭(zhēng)仍為快運(yùn)市場(chǎng)競(jìng)爭(zhēng)的主要競(jìng)爭(zhēng)點(diǎn)。</span></strong></p> <p> </p> <p><span><strong>④網(wǎng)絡(luò)規(guī)模排名：</strong>德邦快遞＞安能快運(yùn)＞壹米滴答＞百世快運(yùn)＞優(yōu)速快遞＞中通快運(yùn)＞韻達(dá)快運(yùn)＞順心捷達(dá)＞跨越速運(yùn)＞天地華宇。<strong>網(wǎng)絡(luò)規(guī)模能體現(xiàn)覆蓋能力和前后端接送貨效率，直接關(guān)乎客戶體驗(yàn)。</strong></span></p> <p> </p> <p><span>當(dāng)然，無論業(yè)績數(shù)據(jù)、產(chǎn)品布局、價(jià)格水平、還是網(wǎng)絡(luò)規(guī)模，更多反映的是企業(yè)目前的發(fā)展現(xiàn)狀。<strong>而一個(gè)企業(yè)的戰(zhàn)略方向?qū)?huì)影響企業(yè)的未來，每家的戰(zhàn)略方向有所不同，值得討論。對(duì)于本期文章，你怎么看？</strong></span></p> </section> </section> </section> </section> </section> </section> <hr /> <p> </p> <section class="" data-tools="135編輯器" data-id="93640"> <section> <section> <section> <section class="" data-brushtype="text"><strong><span>ECPAKLOG助你提升供給端效率！</span></strong></section> <section data-bgless="spin" data-bglessp="80" data-bgopacity="50%"></section> </section> <section class="" data-autoskip="1"> <p><span>于快遞、物流、倉儲(chǔ)公司而言，得到消費(fèi)者好評(píng)如潮的關(guān)鍵是<strong>內(nèi)部體系管理的優(yōu)化</strong>，從<strong>升級(jí)人、貨、場(chǎng)、倉的數(shù)字化和智能化</strong>開始。ECPAKLOG 2019給出的解決方案：<strong>物聯(lián)網(wǎng)智能技術(shù)。</strong>今年展會(huì)將展出<strong>物流倉儲(chǔ)設(shè)備及系統(tǒng)</strong>，歡迎蒞臨現(xiàn)場(chǎng)參觀！</span></p> </section> </section> </section> </section> <section class="" 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